Helping Your Audience Sleep Well at Night

I guarantee there are people in your target Market who are losing sleep right now because they haven’t heard your message.

They can’t stop thinking about their problem. They can’t stop searching for answers to their problem. They can’t stop waking up at three in the morning because they still have that problem.

That’s where you come into the picture.

Is what’s keeping your audience up at night the same thing that’s keeping you up at night?

Now, I’m not advocating for sleepless nights because if your schedule is anything like mine, you could use a lot more sleep.

And yet, when was the last time you woke up in the middle of the night thinking about how to better serve your audience?

Having a solid understanding of your audience and a product or service you know solves their problem can give you the peace to go back to sleep.

And today is your chance to start connecting with that sleepless, frazzled, frustrated person you would love to serve so they can have the peace to sleep again too. If you ran into that person on your way to the office or in the school dropoff lane today, what is the ONE piece of wisdom you would love to share with them.

Tweet that wisdom. Share that post. Go live in your Facebook group, and give them everything you’ve got with what you know works.

Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”