People Crave Hope

What are the top desires each of us as human beings have?

We want freedom. We want more time. We need to know we have a place to belong and that we matter.

At the heart of your audience is an appetite for hope.

They hope what they’re going through can be fixed.

They hope you hold the answer to solving their problem.

They hope you understand what they’re going through and that you see them as a person, not a label or a number.

And it’s our job, as speakers, podcasters, YouTubers, coaches, consultants, authors, as rising thought leaders, to show we are worth their hope.

Our books, our courses, our messages, our responses, our nonverbal body language that shows we’re listening, all of these hold the chance to give our audience more hope that we hold the key to giving them more of what they’re wanting out of life.

How are you showing up for your audience today that gives them more hope for tomorrow?

Copy and Content for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Copy and Content for Thought Leaders Flash Briefing by visiting bit.ly/CopyContentFlash and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”