#104: Copywriting 101 - May I Have Your Attention Please?

Every business with a website is familiar with copywriting. They have someone create content for their site and hope that the audience will relate to it. The problem is, most businesses usually go for the most cost efficient option without taking experience, niche and other abilities into consideration. So they end up with a website that may or may not have good copy and there’s no guarantee how your audience will connect to it. Alternately, some businesses even make the mistake of hiring the most popular firm or freelancer. Resources mentioned in this episode: May I Have Your Attention Please? by Mish Slade Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer – but is struggling to get the message across This short book is an excellent guide on how to write online and how to present your business to readers. If you've hemmed and hawed about what you'll write or felt a vague sense of dissatisfaction with your website, pick this book up and read it. Listen to the full episode now: