From the Bridge

Episode 70: Covert Cows Part 2 with Steve Robinson

07.28.2021 - By Rick JonesPlay

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In the conclusion of a two part series, Rick interviews Steve Robinson, longtime chief marketing officer for Chick-fil-A, to talk about his new book “Covert Cows” which tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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