Forty-seven-year-old Rudi’s Bakery is on a quest to reinvent itself -- and it's bringing in a CPG veteran to lead this charge.

The Denver-based company is known best for its gluten-free breads. And while it is well-known in this space -- with national distribution in major grocers like Whole Foods and Kroger -- Rudi's is now expanding into new categories like frozen items like breakfast sandwiches and other bread-focused foods. At the helm of its product innovation is Justin Gold, the founder and former CEO of Justin's Nut Butter, who is now Rudi's chief innovation and strategy officer.

Gold joined this week's Modern Retail Podcast and spoke about why he joined Rudi's, as well as what he sees in store for the brand.