The TopCast: The Official Music Teachers' Podcast

CPTP135: How to Use Instagram to Market Your Studio with Dawn Ivers


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Instagram is a unique social media platform. It's all images, with no links...and it can be confusing to know how we can use Instagram to market our studios effectively.
Is Instagram just for building our community, or can we use it to attract new students? What are the best images to post and where can we get them?
Those are the questions that Dawn Ivers is here to answer today.
Dawn has a beautifully curated Instagram for her own studio, and she also helps to create graphics for Shelly Davis's Piano Parent Podcast. I'm delighted she was able to join me for this interview and I hope it helps you demystify Instagram for your piano studio once and for all.
Transcript
If you'd like to download a PDF transcript of this episode, please click below.
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TopMusicPro Members: You can access your PDF download now from the Resource Library. Not a member?
In this episode, you’ll learn
  • How Instagram is most useful for piano studios
  • The demographics who Instagram is popular with
  • What to post on Instagram
  • Where you can use links on Instagram
  • How to get permission to use students' photos
  • What hashtags are for and when to use them
  • How "Stories" work and how you might use them

  • Links Mentioned
    • Dawn's Instagram
    • Planoly (Dawn's app for scheduling)
    • Grum (Tim's app for scheduling)
    • Teach Piano Today's photo props
    • CPTP95 – we talk about media releases in this episode
    • Repost
    • Boomerang
    • Canva
    • Light Widget
    • Snap Widget
    • Slidesome

    • Today's Sponsor
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      Copy this coupon code to use when you see the "Coupon Code" box: PIANOPODCAST.
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      Thank you for Tuning In!
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      Just make sure you try out some of the ideas before they get lost in the business of your next lessons!
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      Do you use Instagram to market your studio?
      How do you use it and what do you post? Do new parents ever find you through Instagram?
      ...more
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      The TopCast: The Official Music Teachers' PodcastBy Tim Topham

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