Grab a (non-alcoholic) beer and join host, Ari Santiago, as he talks to Jamie Lissette, COO, on this great episode all about Athletic Brewing Co and how they are changing the perception of non-alcoholic beer one can at a time.

Learn how they are creating a new market, getting "cans in hands" and rising to the top as Inc 5000's 26th Fastest Growing Company in the US in 2022.

Discover their secrets to a tiny, 2-3% employee churn rate, and find out more about their $50M investment from Keurig Dr Pepper.

Jamie's Favorite Business Book: Reminiscences of a Stock Operator, Edwin Lefèvre

Jamie Lissette, Athletic Brewing Co. Company Website: https://athleticbrewing.com/ Company YouTube: https://www.youtube.com/@AthleticBrewing Company Facebook: https://www.facebook.com/AthleticBrewing/ Company Instagram: https://www.instagram.com/athleticbrewing/ Company Twitter: https://twitter.com/AthleticBrewing Jamie's LinkedIn: https://www.linkedin.com/in/jlissette/

Ari Santiago, CEO, CompassMSP Company Website: https://compassmsp.com/ Company Facebook: https://www.facebook.com/MadeinAmericaPodcast Company LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari Company YouTube: https://youtube.com/c/MadeinAmericaPodcastwithAri Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/

Ari and Jamie discuss: DTC Direct to consumer strategy GTM Go to market strategy Brewer of the Year award Investments Workforce development Employee churn Brand ambassadors