Andreas bought a new podcast recorder for home, and it's very different from the one in our studio. On this episode, Andreas and Laurier talk with Samuel Greene from ZOOM North America about the ZOOM L-8, and how they went about creating a product for a market segment that didn't really exist until last year.

Creating a Product for a New Market, with Samuel Greene of ZOOM

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need.

Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches.

https://graphosproduct.com/

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Cracking the Conversion Code for your Product, with Chris Smith

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Pricing a Product for Long-Term Profit, with Dan Balcauski

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The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard

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Creating a Product for a New Market, with Samuel Greene of ZOOM

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