This is the third episode in the Share the Work Series and things are getting more practical by the day!
 


Remember, You bring the VALUE to your work.
 




Now we’re going to talk about all the aesthetic elements that surround your work and think through how they communicate your brand message.
As the creator, you also get to create an elevated brand. 
A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat.
YOUR BRAND IS THE FEELING PEOPLE EXPERIENCE WHEN THEY COME IN CONTACT WITH YOUR WORK. And now that you know you have a brand, let’s discuss how you can refine and elevate your brand.
 
Learn more about Making Art Work
Go to the Share the Work Videos
Join our private Share the Work Community
Follow @Emily_Jeffords on Instagram 
Visit Emily Jeffords' fine art website

Creating a (Totally Unique + Beautiful) BRAND -- Share the Work

Empowering artists to live creatively and to THRIVE while doing so!  A Podcast from Emily Jeffords Studio

Arts

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Performing Arts

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Food

Fashion & Beauty

Visual Arts

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

Get the full experience and tune into the workshops (and get all the conversation, Q&A, extra goodness, and worksheets) HERE. 
The Share the Work videos are available through March 21st! 
MAKING art WORK
Share the Work
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if someone buys something for their home or themselves, they want to enjoy that thing. In order to enjoy something, we have to VALUE it. In this episode, we talk about all the ways we might be devaluing our own art and efforts before ever showing our work to someone else! 
As you let your imagination expand, your aspirations will follow.
And your aspirations will soon turn into goals
 
So much of Making Art Work is deeply practical – HOW TO grow a business around your art, when to take certain steps, the methods that make the magic… but so much of the work we do is loosening the mindsets that keep us from creating bravely and sharing our work well. 
This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more! Get all the details HERE

Share the Work -- How To Grow Your Dream Career

Tune into the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st! 
MAKING art WORK is OPEN! Learn all about this life-changing and STUDIO-GROWING masterclass HERE. 
 
So far we’ve talked about The 3 things you must know to sell art online, how to know if your art is worth selling, and TODAY, I’m sharing 5 super practical, actionable tips that you can use to support your work in the world.
Marketing your art in 2024 is very different than marketing in 2014, 1924, 1400...  We have had to evolve exponentially as Creative Entrepreneurs.  We have SO much freedom and creative control over our work and careers.  The ability to meet collectors on our own -- the ability to grow and expand our work as we would like...  it's all very exciting!
 
Wondering where you can go to meet all these amazing, elusive collectors? 
Let's talk about marketing your work in 2024!  If I were to choose only 5 areas to market, it would be these:
Email Marketing
Make your studio emails a vibrant and exciting place.  Share behind the scenes, your inspiration, offer a peek inside your studio, stories and insights...  This is an intimate space! 
Create a “studio email list” of people who are interested in you + your work
Nurture those people with a beautiful “welcome sequence” — a collection of 2-10 emails that are automatically sent to your subscribers sharing:
Send early access to artwork or collections
 
Social Media
Show up on social media as a fine artist, designer, maker, PROFESSIONAL
Understand why you are there and why you are posting. Choose 1-2 platforms and get to know the culture and content that is doing well on those platforms. 
Share your work beautifully and consistently: photograph it well, bring people into the studio, allow them to get to know your story (as it relates to your creative work), and don’t be afraid to share/sell your work! 
Share your work regularly – when someone comes to your account, is your “highest” work front and center.
Many more practical tips inside of Making Art Work on growing your social media accounts, creating effective content, and maintaining a marketing calendar. Come find me on Instagram and TikTok! 
 
Use the magic of Pinterest
Pinterest is one of the VERY best places to share your work as a visual creative!
Pins tend to mature over age and offer benefits to your work 1-12 months after they are pinned.
Pinterest ads are also something to consider if you're ready to invest some $$ and thought into marketing.
Pin your work directly to Pinterest from the listing or blog post.  Also, pin your Instagram posts!  Why not reuse that glorious content? 
 
Vary the content you pin: original content from your site or other platforms, photos, videos, as well as pins from other sites that will compliment your work.
 
COLLABORATE 
Working with another creative, a designer, blogger, editor, podcaster… be your best advocate and PR.
Cross-promote, share platforms, go live with your friends, offer value to other brands and media.
Reach out to designers in your local community and offer them a trade discount (10-20% off).  You can also request or barter for amazing photographs!  
I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes.  Some wonderful passive income!  
Commercial designers: restaurants, offices, hotels...
 
Show up IRL
Find ways to share your work in real life – in the real world. This could be at art shows, galleries, craft fairs, wholesale your work in shops, liscence your work and be known in your community. 
The connections you can make in-person are so much greater and more effective for both marketing and for sales. One in-person meeting is worth at least 10 online meetings.  Be warm, welcoming, intentional, and get ready to welcome new people into your community!
MARKETING and growing your studio is where Making Art Work shines. Inside this Masterclass, I get to walk

Share the Work -- Where *I* Am Marketing in 2024

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st! 
 
Let’s get to the heart of the issue: You need to elevate your BRAND.
Yep. You. You have a brand.
I know… It's weird. 
And also kind of fancy!
Let's talk about what a brand is before we get all bristly and closed off. A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat…
 
Your brand is the feeling people experience when they come in contact with your work. How cool is that! Now, allllll the things mentioned above absolutely matter and help to convey your brand, but they are not the brand.
>>>> You are in charge of bringing value to your work.
Your work might be lovely and you are authentically sharing it with your audience, but if you’re not presenting it beautifully and effectively, they won’t have the chance to appreciate it.
As you create a brand, you have space to elevate and grow.
 
This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more! Get all the details HERE

Share the Work -- How To Create a Beautiful, Unique BRAND

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st! 
 
Today we set the foundation. The MOST important step of all. Falling in LOVE with your work, with the process, with the beautiful energy you feel while creating. That sweet sweet magic translates to the way you share your work with your (ever-growing) audience which connects to how you grow your studio and business. And it all starts with that love. 
 
IS YOUR VISION COMING THROUGH IN YOUR WORK?
 
>> Before you can expect to attract customers, you have to understand what your work is saying as it is active and living in the world. 
 
1 Understand why your work is worth being seen
2 Get clear on why your work matters to you
3 Look at your work from the outside; is it speaking in the way you intend?
4 How are you conveying the value of your work to others?
5 Define who your ideal audience is and where they feel most comfortable
6 How can you use empathy to share your work effectively?
This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more! Get all the details HERE

Share the Work -- Attract an Audience to Your Artwork

Join the LIVE workshops and get all the conversation, Q&A, extra goodness, and worksheets HERE. They are available through March 21st! 
 
Today we set the foundation. The MOST important step of all. Falling in LOVE with your work, with the process, with the beautiful energy you feel while creating. That sweet sweet magic translates to the way you share your work with your (ever-growing) audience which connects to how you grow your studio and business. And it all starts with that love. 
 
>>>> When you deeply understand that your work is worthy you begin to treat it differently. You begin to elevate it.
When your work is elevated you VALUE YOUR WORK
And then your audience can also VALUE YOUR WORK.
This is where Making Art Work shines. Inside this Masterclass, I get to walk with you through every single area of running a creative business. Everything from web design to wholesale, branding to creating a collection, email marketing, running ads for your art, SEO for artists and SO much more! Get all the details HERE

Creating a (Totally Unique + Beautiful) BRAND -- Share the Work

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