Copywriting Should Have A Heart and Soul

Our guest, Tarla Makaeff, believes that copywriting is the art of spreading the word to a brand's message across. Each copy should have heart and soul to gain the interest of your target audience.

Copywriting is an important skill entrepreneurs and marketing professionals should have to boost brand awareness. Tune in to learn more about Tarla's experience as a copywriter.

Who is Tarla Makaeff?

Tarla is the 'Copy Queen' and had been in the copywriting niche for years now. She has been helping different businesses boost brand visibility and engagement with her craft. Aside from her work as a copywriter, Tarla also works as a coach for entrepreneurs.

She has been passionate about writing ever since she was young. Tarla used her extensive experience in copywriting to create a program to help others hone their writing skills.

Innermost Superpower: Resilience and Persistence

Tarla has had her share of ups and downs. What keeps Tarla going is her resilience and persistence. She believes that everyone is capable of achieving anything. Tarla believes that we should all keep chasing our dreams even if people are doubting us.

Chapter Stamps:

00:00 Intro

00:25 Deep Dive into Tarla Makaeff

02:00 How did Tarla get into copywriting?

03:40 How to start a career in copywriting?

06:20 DIY Copywriting vs Hiring a Copywriter

09:10 What do you think about AI Copywriting?

11:15 All About Iconic Copy

14:00 Top Recommendations for Writing a Headline

19:00 Tips to Avoid Spam Mails

23:38 Innermost Superpower

"Copywriting is an art to convey a message to get someone's attention, interest and action on a specific amount of time."

"Every business needs copywriting..."

"Copy should come in you, it should come from your soul...anybody can tell if it sounds robotic or something that has personality."

"...usually curiosity, so there has to be something that people will have curious to read more...it's all about the subject lines."

"If you don't want to be in the spam list, get their confirmation."

"Everybody's gonna have failure in life and everybody has some things go wrong it's not what happens to you it's how you deal with it."

"You are capable of anything, we all have our bad days but there are also people who will doubt us."

Superpower: Resilience and Persistence

Socials:

Website: https://tarlamakaeff.com/

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