Creating New Value with Debbie Motilewa – March 23, 2021

Creating new value for our customers and our communities is vital as we scale the impact of our businesses - enter Debbie Motilewa, Sustainable Business Leader at Afro-hub Market!

In the past nine years, Deborah Motilewa has helped several entrepreneurs across three different continents - North America, Africa and Europe create shared value - focusing simultaneously on the community and business profit (triple bottom line).

At 25, she was the youngest PhD graduate from Covenant University, Africa's most prestigious University. In the startup world, Deborah is the sustainable business leader of two social enterprises: The VolunteerNG and Afro Hub Community - both focus on creating sustainable communities in line with a number of the UN’s Sustainable Development Goals. The VolunteerNG has partnered with over 70 volunteers, mentored over 800 young adults, and is sponsoring 30 kids through elementary and high school.

In the research world, she writes peer-reviewed articles and makes contributions on corporate social responsibility, business sustainability and human capital development. Deborah has over 30 published articles and has contributed to academic books. She is also the author of "SMART Goals: Making habits work for you", and is currently working on her second book on sustainable business management.

“Think value, always. Creating new value for our communities and people. People always remember businesses that make an impact.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard, Debbie discusses sustainable business management, the art of creating new value, and her work with Afro-hub Market.