In this episode, I sit down with Pete Steege, growth strategist, author of Radical Clarity, and founder of B2B Clarity. Pete helps accidental CEOs—technical experts turned leaders—gain radical clarity, lead with purpose, and accelerate business growth. We explore his four waves of meaning (uncover, deploy, scale, sustain), the Truth Chain framework, and how CEOs can transform their leadership teams by focusing on purpose over profit. Whether you’re a technical founder or a seasoned leader, this conversation will help you unlock clarity and scale your impact with intention.

Special resources available at https://www.b2b-clarity.com/team/

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