461: Creating Viral Marketing with TikTok & Our Theories on Instagram Reels with JB & Brittany Jacquot

Today, we are talking to JB and Brittany Jacquot, who own their own media company out of San Francisco where they do video and photography for brands, influencers, and high-end weddings. Like so many people our age, they jumped on TikTok at the beginning of quarantine. This has translated into over 100 000 followers and a booked wedding in less than 24 hours! So, you best believe they got some hot tips for us. They break down every single thing they have learned about the platform — How to make the perfect viral video, how to get people to sign up for a freebie or opt-in, and how to get people to follow you or other channels. They also share actual numbers and stats so that you have a better understanding of the kinds of expectations you should set for yourself when you are growing your own or your business’s TikTok following, and you are trying to monetize it. 

They talk really candidly about how they broke down and thought about who they want to target, what they wanted to share, and how they wanted to get people to move over to different channels so they could actually use it to make money, rather than gaining followers for the sake of having followers. We know you will get a lot of ideas on how to utilize this for TikTok, Instagram Reels, and even video content in general. It's a really great one, and we can’t wait to see what you all come up with on TikTok after this! Before we get started, you’ve been invited to a podcast party. Find us on your favorite podcast platform, leave a five-star review, head over to Instagram, and tag us. You will then be entered into a draw, where you stand the chance to win one of two prizes — A free copy of Trello for Business, or a whole month of The Creative Template Shop for free!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices