233 - Crisis Edition with Phillip Stutts

Today’s episode is an interview with Phillip Stutts, the founder and chairman of Win BIG Media and author of the book Fire Them Now. Win Big Media is a marketing agency that uses data-backed strategies and compelling creative to drive customer/client conversions and help their clients achieve their desired outcome. In this episode, Phillip will share how to navigate your marketing strategy within our new coronavirus economy. You’ll learn why our old economy - along with the marketing messages that worked in it - are gone, and how to communicate with your clients in a way that cuts through the noise. Phillip will break down the three messages to deploy in your marketing now. Listen in to hear the trends he’s watching and where he’s investing - and learn how to position your brand so you’re ready to ethically strike when the economy shifts. 0:00 – 04:30 - Introducing Phillip Stutts, Go BIG Media, and the changes he sees business owners making in this coronavirus economy. 04:30 – 09:00 - Why our old economy is over, the reality of our current state, what the data shows about consumer’s decisionmaking, and the types of messages that won’t work anymore. 09:00 – 14:30 - The three messages to put in your marketing now: how you’re helping others, how you preserve and maintain safety, and if you’re trustworthy; and some examples. 14:30 – 20:30 - The industries that are the biggest winner and losers right now, the upcoming recalibration of social media, and Phillip’s predictions for the future.20:30 – 28:00 - Where Phillip is investing, the trends he’s paying attention to, and what he’s learned about the way men and women are making buying decisions now. 28:00 – 33:30 - Phillip’s upcoming plans, how he’s helping his clients position their brand with the shifting economy, and what he has to say about getting traction.