paulcrosstoronto’s Podcast

Cross Talk: Season 2 Extra - Pop-up!


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On the "Pop-up" podcast.  From February 26, 2019.  For discussion.  Can a pop-up podcast of a limited number of episodes -- a one-off, or a very short series -- be compatible with your brand while showing some diversity in your content? It won't be suitable for everyone, but I think there are some good possibilities. There was some reaction pro and con, when I raised the prospect in my presentation at Podcamp Toronto February 24th.  Here are some more thoughts about it, including the way I presented the prospect at Podcamp.  Pop up:  A short run related to your main show; at the end of the run, you just don't make that particular product anymore...but your main brand carries on.

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paulcrosstoronto’s PodcastBy Paul Cross