CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382

This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are increasingly mixing factual information with low-quality or spammy content.

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Intro - 00:00

📰 Main NewsCTR plummets with AI Overviews - 1:51

🛠️ Cool Tool - 8:04

🔥 Take of the Week - 8:36

⚡ Lightning Round ⚡

Paid - 10:55

Organic - 26:59

Social - 39:04

⚙️ Working hard, or Hardly Working - 40:35

🔎 ICYMI - 43:03

🧠 Must Read Marketing Article of the Week - 44:39