Whose fault is it Marketing or HR? Chris Kneeland Cult Brand creator and co-founder of The Gathering of Cult Brands joins the show to debate. Marketing has all of the budget and HR touches millions of people every year. Who owns THE BRAND, moreover THE EXPERIENCE? And why don't big brand leaders recognize the existence of EMPLOYER BRAND? This podcast made possible through the support of Smashfly. Let Smashfly help tell your story and keep relationships at the heart of your CRM.