<p>​What happens when the New York Attorney General slaps a subpoena on the young upstart Airbnb in 2013 to access all host data for 15,000 hosts? Do they comply? Do they fight? Listen to this amazing story that embodies Airbnb's brand straight from best-selling author, cult branding expert and former Airbnb global head of community. </p>

​What happens when the New York Attorney General slaps a subpoena on the young upstart Airbnb in 2013 to access all host data for 15,000 hosts? Do they comply? Do they fight? Listen to this amazing story that embodies Airbnb's brand straight from best-selling author, cult branding expert and former Airbnb global head of community.

<p>​What happens&nbsp;when the New York Attorney General slaps a subpoena&nbsp;on the young upstart Airbnb in 2013 to access all host data for 15,000 hosts? Do they comply? Do they fight? Listen to this amazing story that embodies Airbnb's brand straight from best-selling author, cult branding expert and former Airbnb global head of community.&nbsp;</p>

CULT BRAND: Make Plan B Decisions

Everything people and workforce—recruiting, marketing, technology, talent management, and workforce economics—delivered with biting sarcasm and unapologetic snark. Industry misfits Chad Sowash and Joel Cheesman bring their no-holds-barred opinions to dissect news, trends, and the occasional dumpster fire. If you’re a hiring company, staffing firm, or vendor looking for insights (and a thick skin), these two won’t just tell you what’s happening—they’ll tell you why you’re probably doing it wrong. Buckle up, buttercup.

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