How to successfully approach networking events and what your local technology council can do for you. 

It was a true pleasure to have a conversation with Thom Singer. His career has taken a winding path guided by the powerful connections he's made over the years. Thom is a successful public speaker, author, and podcaster and his most recent role is the Chief Executive Officer of the Austin Technology Council where his mission is to bring Austin's technology companies together to engage the wider Austin community and ensure the future of Austin's technology business landscape.

In this podcast episode we discuss Thom's background in marketing and his genius take on networking and adding value to events and to the people you meet.

"Networking is not a verb, it's a lifestyle. You can't just show up at an [industry event] and think 'this networking stuff doesn't work, nobody sent me tons of business'. It takes years to build a reputation in your community, in your industry.-Thom Singer CEO, Austin Technology Council

 

We also extend the philosophy of adding value to the concept of content marketing. Many businesses are apprehensive to share their IP with the public, but ultimately, in mine and Thom's experience, sharing valuable information wins business and trust.

Of course, we had to talk about Thom's plans for the Austin Technology Council. He shared why these councils are so important for their communities and how technology and related service companies can get involved.

Resources

• Austin Technology Council
• Thom Singer on LinkedIn
• Thom Singer's Website

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TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.