In this episode of the Insurance Perspectives podcast, Dustin Parker, co-founder of SALT, shares his journey of transforming agency culture. He emphasizes the importance of showing care for employees, developing a clear vision, and fostering a collaborative environment. Through personal anecdotes and practical strategies, Parker illustrates how humility, recognition, and a focus on core values can lead to a thriving workplace culture.

This presentation was recorded at the 2025 HawkSoft User Group (HUG) National Conference.

Takeaways

• Creating a culture of care is essential for agency success.
• Leadership requires humility and self-awareness.
• A clear vision is foundational for organizational culture.
• Core values should guide all organizational decisions.
• Culture is the internal identity of an organization.
• Vision should transcend business objectives.

To get in touch with Dustin, reach out via LinkedIn.

More information about SALT:
https://salt.insure/
https://www.facebook.com/saltinsure
https://www.instagram.com/saltinsure

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Intro/Outro music by Denys Kyshchuk from Pixabay