With buyer trust at an all-time low, it is imperative that vendors embrace customer reviews that are true, authentic, and transparent. However, that means vendors must come to grips with all review types; the good, the bad and yes, even the ugly. Buyers want to understand the pros, as well as the cons, of your product or service, so the more honest your reviews, the greater the trust. Join Vinay Bhagat, Founder & CEO of TrustRadius, and our host Samantha as they discuss the importance of customer reviews, not only for your company’s reputation, but how they can be used as an asset for your sales and marketing efforts.

31: Customer Reviews - A Critical Asset Across the Buying Journey w/ Vinay Bhagat

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations.

Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

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Looking to add AI art generated images to your content strategy? Join Samantha and her guest, Frank Prendergast, Digital Strategist at Frank & Marci, as they discuss the latest AI technologies that can expand your image library.

AI Image Generation w/Frank Prendergast

A global pandemic has forced organizations to reimagine their traditional in-person events. Join Samantha and her guest, Belinda Joseph, Head of Events and Community at Goldcast, as they discuss how companies can reengineer their in-person events to accommodate both virtual and live events, providing each unique audience with engaging content along with a seamless shared experience.

Reimagining Events w/Belinda Joseph

The sales landscape has changed for both buyers and sellers. As sellers found themselves in a predominantly remote selling environment, they gained an exponential amount of data about their buyers in the process. Join Samantha and her guest, Joel Stevenson, CEO of Yesware, as they talk about how the shift in sales processes, even before the pandemic, has had both positive and negative impacts and how both buying and selling teams can re-tool their strategies in this shifting landscape for maximum success.

The Shift in Enterprise Sales

An Unleash Possible return guest, David Merrman Scott, joins Samantha to talk about the latest edition of his best-selling book,  New Rules of Marketing and PR. We discuss all the many things that have changed since the first edition of the book.

New Rules of Marketing and PR w/David Meerman Scott

Whether you're in a workplace, dealing with clients and vendors, or simply meeting new people, addressing a person's pronouns are as important as saying their name correctly. Join Samantha and her guest, Chris Whalen, Co-Chair of the Employee Advisory Group, called Superbia, which represents the LGBTQIA2S+ community within his organization, as they discuss the importance of personal pronouns and best practices for building an inclusive culture.

31: Customer Reviews - A Critical Asset Across the Buying Journey w/ Vinay Bhagat

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