Must-have information for lawyers, accountants, financial planners, and all other professional service providers. ‘Business development,’ practice development,’ client retention…’ no matter what you call it; you need sales skills to do it successfully. No better place for you to be than right here for an insightful, value-packed, and informative sales how to. By extension then, gaining a lifetime of enhancement and enchantment! Taking you on a step by step journey from. Barely survive to thrive.

The name of the podcast is BYOB, but we have barely touched on the idea of a brand called you. The brand called you is at the heart of what I teach via this podcast and in training/workshop sessions.

Today. I want to ask you about your brand identity, your personal brand identity. What I'm not asking about is your LinkedIn profile or your website or your photo. And I'm definitely not asking about your color scheme or your logo, because that has nothing to do with your brand identity. According to Jeff Bezos of Amazon fame, Your brand is what people say about you when you're not in the room. What are people saying about you and what makes you different out in the world? There are a bazillion business professionals out there. And frankly, they're all saying the same thing. And it just sounds like white noise. All of the time, relying on the same sources, the same empty means the same quotes, the same platitudes, the same formulas. It's the same. It's just this buzz, this underlying noise. And with all of the competition out there, how do you get seen?