Daniel Herbert's book Maverick Movies: New Line Cinema and the Transformation of American Film (U California Press, 2023) tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood's shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.

A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more.

Daniel Herbert is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.

Peter C. Kunze is a visiting assistant professor of communication at Tulane University.

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