Delivering high-quality data is a mandate for all information-related initiatives. Whether the focus is master data or beyond, organizations must understand the full breadth of the discipline and overcome key barriers to get it right. Internalizing several principles about organizational, process and technology issues is critical to success. • Why is pressure to address data quality issues growing more intense? • What are the key principles that organizations need to grasp? • How can business and IT leaders finally make progress on the issue? Visit http://eod.gartner.com/event/bi13 to view more recorded sessions from Gartner's Business Intelligence & Analytics Summit, 2015.