David Rothberg, Chairman and CEO of Laticrete International, is full of great stories from his family business. From its beginning days in the 1950s in his parents' basement to working with the next generation, ensuring it stays as an "evergreen" company, David clearly enjoys the company history and is excited about its future.

Ari and David discuss many parts of the business in this fun episode. David talks about changes to the company structure throughout the years, the Rothberg management style, and how Covid-19 has affected the business. They also touch on company culture and the importance of maintaining those close customer relationships.

Stay on to the end to find out on which 5 continents David has traveled to the highest peak! David Rothberg, CEO and Chairman, Laticrete International Laticrete Website: https://laticrete.com/ Laticrete LinkedIn: https://www.linkedin.com/company/laticrete-international/ Laticrete YouTube: https://www.youtube.com/c/laticrete Laticrete Facebook: https://www.facebook.com/LATICRETE/ Laticrete Twitter handle: laticrete Laticrete instagram handle: laticrete David Rothberg's LinkedIn: https://www.linkedin.com/in/david-rothberg-b466b76/

Ari Santiago, President/CEO/Founder, IT Direct Company Website: https://www.gettingyouconnected.com/ Company Facebook: https://www.facebook.com/itdtech/ Company LinkedIn: https://www.linkedin.com/company/it-direct-llc Company YouTube: https://www.youtube.com/user/itdirect151 Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/