David Zaslav: “We’re betting for the long term.”

10.03.2019 - By Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Download our free app to listen on your phone

In this week’s episode, Bob sits down with David Zaslav to learn how the Discovery CEO and President grew a network of just three channels (Discovery, Animal Planet and TLC) to become an international media powerhouse. Learn why David believes brands shouldn’t cater to everyone, how he’s been strategizing for a future when “people can watch anything on any platform,” and what high school tennis taught him about outworking the competition. Plus, why David prefers Shark Week to Puppy Bowl!
Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

More episodes from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman