In this episode of Add To Cart, we are joined by David Fogarty, Founder of The Oodie, the original oversized wearable blanket that turned Davie’s last $500 into a 250 million dollar business and now sits inside The Davie Group alongside Pupnaps, ZoeTech, Australian Furniture Warehouse and more.  One of Australia’s youngest successful entrepreneurs, Davie shares how he’s made sure The Oodie has become the fad that stuck around, what he sees as the biggest threats to your ecom business and why he’s a little bit disappointed in Lady Gaga.  Davie blew me away with how knowledgeable and in-depth he was able to get in all facets of ecommerce - but especially product selection. If you’ve seen his YouTube or TikTok videos you might have a preconceived notion that he is a bit know-it-all, maybe arrogant. It couldn’t be further from the truth. I found Davie incredibly generous and humble. Really enjoyed this one. 

Links from the episode:

Davie Fogarty on You Tube

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• Why was The Oodie a success when your 12 previous businesses had failed?
• What are your top tips for product selection?
• How do you avoid burnout?

This episode was brought to you by…  

Shopify Plus

Packleo

About your co-host: Davie Fogarty from The Oodie

Davie Fogarty, a 28-year old university drop out and entrepreneur, started out by baking biscuits to sell at school, and by 16 had started his first side hustle, re-selling products on eBay. He tried many businesses, from personal training to seasonings, even a Vietnamese roll shop, before he found his groove with The Oodie and Calming Blankets in 2018, when he was just 23 years old. This quickly developed into The Davie Group, a group which encompasses multiple e-commerce brands as well as a recently developed software tool. Over the past year, Davie has also started sharing his knowledge on social media, including a YouTube channel and podcast appearances, with hopes to help other aspiring entrepreneurs reach their goals and financial freedom.

You can contact Davie at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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