The Daytona Tortugas, Low-A affiliate of the Cincinnati Reds, were forced into rebranding when they changed parent clubs before the 2015 season, and the result is one of the most popular brands in the minors. Paul speaks with the team's general manager Jim Jaworski and the logo's designer Dan Simon about the identity and the role the team plays in the community, plus there's a surprise post-credit appearance by Sarah Rhodes-Ondi of the Sea Turtle Conservancy.

Daytona Tortugas: Website | Twitter: @daytonatortugas

Dan Simon: Website | Instagram: @studio_simon

Sea Turtle Conservancy online: conserveturtles.org

Baseball By Design