64: Deep Dive - How Many Fuchs Do I Give? (Influencer Proposal, Explained)

A classic Be There in Five Deep Dive. This week, we're recapping the "influencer proposal," AKA Marissa Casey Fuchs being sent around the world by Gabe Grossman to ask her to be his (brand) partner for life. If you aren't caught up, watch the @FashionAmbitionist's #RielLove story highlights and come back to this episode for a debrief. Here we recap what happened and examine, is this modern and charming? or exploitative and gross(man)? Did she know about it in advance? What's the deal with the pitch deck? What did they actually pay for, what was paid by brands, what was gifted? Does it comply with FTC guidelines? Where did they go in recent days? What is my final conclusion? All this and more explored on this deep dive of a very confusing, intriguing, equally romantic/alarming, modern day real-time Instagram proposal.