70. Deep Dive: Mormon Mommy Blog Empires

On this episode, Kate dives into her most requested topic of all time. While not an expert, she's been a reader/fan/critic of many bloggers over the past decade. This episode is a stream of consciousness examination of the world of influence and specifically, as it relates to the (apparent) prevalence of Mormon/LDS mommy bloggers in the fashion/lifestyle/beauty blogging world. A lighthearted look at Kate's obsession with many of their impossible good looks, sprawling new construction compounds, lowkey business empires, seemingly well-behaved children, and consistent fresh blowouts, along with a deeper look at the implications of this (perhaps) intentional projection of perfection that lies within a faith that (seems to, from her research) prioritize appearances. Part 2 will dive more into scandals and tragedies, but this episode starts with the ties of core Mormon values (in the words of journalists and listeners who are current and ex-Mormons) that may lend themselves to blogging success, and how these women are shaping the influencer realm, one butler's pantry at a time.