Loving the Snow Life

Dear Rider.......we talk Jake Burton's life story with his son, George.

01.27.2022 - By Tennille Southcombe & Emma WilsonPlay

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From trade shows to ski lifts, Burton and his growing snowboard community thumbed their nose to the elitist aspects of skiing and brought youth to the slopes - downhill racing on boards took hold in the northeast while halfpipe and freestyle took off on the West Coast. Burton embraced it all.

Jake Burton says " I saw a sport, but I didn't see Shaun White making the cover of Rolling Stone twice or snowboarding being in the Olympics." Learn about the there growth of snowboarding, burton as brand , the family and the snowboarding community.

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