Can aviation decarbonize faster than the rest of the economy?

In this episode, we sit down with Kennedy Ricci, President of 4AIR, to explore how sustainable aviation fuel (SAF), book & claim systems, and tax incentives are reshaping how we fly—and how we account for emissions.

Kennedy explains how book & claim could be a game-changer for SAF: allowing fuel to be produced and delivered where it's most efficient, while enabling buyers around the world to claim the climate benefit. It's the aviation equivalent of RECs (renewable energy certificates)—and it may be the most scalable path forward.

We also dive into the emerging SAF tax credit landscape, how voluntary markets are pioneering the tools regulators will one day adopt, and why aviation is uniquely positioned to become a proving ground for net zero logistics.

✈️ Topics covered:

• How book & claim works—and why it matters for SAF

• Why business aviation is leading SAF adoption

• The role of voluntary markets in shaping future regulation

• How 4AIR is helping aviation buyers and operators take climate action now

Whether you're in climate tech, policy, or aviation, this episode is packed with insight on how to scale real impact.