The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

337: Decisions You Have to Make in Google Ads Part 1

11.21.2022 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Chris Schaeffer - https://www.chrisschaeffer.com/

Jason Rothman - https://rothmanppc.com/ Show Notes:

Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign. (6:27) Should you run a brand keyword campaign in Google Ads? (21:56) Discussion about Performance Max campaigns in Google Ads (30:48) How important are exact match keywords in Google Ads? We need your help! Please help us grow the show:

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