We pride ourselves on being grounded, rational beings, but flitting amongst us is a mystery: the Tooth Fairy. This flying piece of folklore is alive and well in the 21st century, handed down to kids in whatever way their parents see fit. 
In this episode, with the help of Tinkerbell, Santa Claus, and some savvy humans who are trying to exploit this strange creature’s untapped intellectual property, we’ll explore the origins of this childhood ritual, its durability—and its remarkable resistance to commercialization. 
This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Jamie York. Derek John is Slate’s executive producer of narrative podcasts. Merritt Jacob is our senior technical director.
Thank you to Charles Duan, Jim Piddock, Purva Merchant, Hannah Morris, Laurie Leahy, Torie Bosch, and Rebecca Onion. Also, a big tip of the hat to Rosemary Wells, the dental school instructor who in the 1970s began exploring the Tooth Fairy’s, ahem, roots . Much of Wells’ work is out of print, but you can find one of her pieces in a collection called The Good People: New Fairylore Essays.
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Decoder Ring is now available on YouTube. Listen here: https://slate.trib.al/ucMyTst
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Decoder Ring: Who Owns the Tooth Fairy?

Slow Burn illuminates America’s most consequential moments, making sense of the past to better understand the present. Through archival tape and first-person interviews, the award-winning series uncovers the surprising events and little-known characters lurking within the biggest stories of our time.

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Season 8: Becoming Justice Thomas
Where Clarence Thomas came from, how he rose to power, and how he’s brought the rest of us along with him, whether we like it or not. Winner of the Podcast of the Year at the 2024 Ambies Awards.

Season 7: Roe v. Wade
The women who fought for legal abortion, the activists who pushed back, and the justices who thought they could solve the issue for good. Winner of Apple Podcasts Show of the Year in 2022.

Season 6: The L.A. Riots
How decades of police brutality, a broken justice system, and a video tape set off six days of unrest in Los Angeles.

Season 5: The Road to the Iraq War
Eighteen months after 9/11, the United States invaded a country that had nothing to do with the attacks. Who’s to blame? And was there any way to stop it?

Season 4: David Duke
America’s most famous white supremacist came within a runoff of controlling Louisiana. How did David Duke rise to power? And what did it take to stop him?

Season 3: Biggie and Tupac
How is it that two of the most famous performers in the world were murdered within a year of each other—and their killings were never solved?

Season 2: The Clinton Impeachment
A reexamination of the scandals that nearly destroyed the 42nd president and forever changed the life of a former White House intern.

Season 1: Watergate
What did it feel like to live through the scandal that brought down President Nixon?

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Magazines have fallen on hard times – especially the weekly news, fashion, and celebrity mags that once dominated newsstands. The revenue from magazine racks has plummeted in recent years, and many magazines have stopped appearing in print or shut down altogether.
And yet, there is something growing in the checkout aisle: one-off publications, each devoted to a single topic, known as “bookazines.” Last year, over 1,200 different bookazines went on sale across the country. They cover topics ranging from Taylor Swift, Star Wars, the Kennedy assassination, K-pop, the British royal family, and as host Willa Paskin recently observed, the career of retired movie star Robert Redford.
In today’s episode, Willa looks behind the racks to investigate this new-ish format. Who is writing, publishing, and reading all these one-off magazines – and why? Is the bookazine a way forward for magazines, or their last gasp?
Voices you’ll hear in this episode include Caragh Donley, longtime magazine journalist turned prolific writer of bookazines; Eric Szegda, executive at bookazine publisher a360 media; and Erik Radvon, comic book creator and bookazine fan.
This episode was produced by Max Freedman and edited by Evan Chung, who produce the show with Katie Shepherd. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today.
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Decoder Ring: Can the “Bookazine” Save Magazines?

In 1986, Andrew Wyeth was the most famous painter in America. He was a household name, on the cover of magazines and tapped to paint presidents. And then he revealed a secret cache of 240 pieces of artwork, many provocative, all featuring the same nude female model. This collection, called The Helga Pictures, had been completed over 15 years and hidden from his wife, until they were revealed and wound up on the covers of both Time Magazine and Newsweek. The implication of these paintings were clear: Wyeth must have been having an affair, but then the story got complicated. Was it a genuine sex scandal? A hoax? Or something else entirely? 
Some of the voices you’ll hear in this episode include Doug McGill, former New York Times reporter; Neil Harris, author of Capital Culture: J. Carter Brown, the National Gallery of Art, and the Reinvention of the Museum Experience; Cathy Booth Thomas, former Time Magazine correspondent; Gwendolyn Dubois Shaw, art historian and curator; Jeannie McDowell, former Time Magazine correspondent; Chris Lione, former art director at Art and Antiques; Joyce Stoner, Wyeth scholar; Peter Ralston, Wyeth photographer and friend; and Jim Duff, former director of the Brandywine River Museum.
This episode was written by Willa Paskin and produced by Willa Paskin and Benjamin Frisch. It was edited by Benjamin Frisch and Gabriel Roth. We had research assistance from Cleo Levin. Decoder Ring is produced by Evan Chung, Katie Shepherd, and Max Freedman. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
A very special thank you to Paula Scaire.
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today.
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Decoder Ring: Andrew Wyeth's Secret Nudes (Encore)

Like a manager or an agent or a publicist, a stylist has become a kind of must-have accessory for well-dressed, A-list celebrities. It’s just expected that they will have hired someone to select the clothes they’ll wear at public appearances. But this was not always the case. 
In today’s episode, Avery Trufelman, host of Articles of Interest, will guide us through the collapse of a certain kind of Hollywood glamor; to the rise of a growing, financially rewarding relationship between fashion designers and celebrity culture; and then onto the explosion in red carpet events patrolled by fashion police that helped create this new occupation.
This episode was produced by Avery Trufelman and Evan Chung, who produces Decoder Ring with Willa Paskin, Katie Shepherd and Max Freedman. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
You’ll hear from Teri Agins, Dana Thomas, Melissa Rivers, and Jeanne Yang.
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today.
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Decoder Ring: Why Stylists Rule the Red Carpet

Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside joke for people who knew soda wasn’t cool. But what exactly was the punchline? In today’s episode, we’re going to ask how Coca-Cola, a company predicated on the idea that soda is more than ‘OK,’ ever bankrolled such a project. It was either a corporate attempt to market authenticity or a bold send-up of consumer capitalism; a project that either utterly, predictably failed or, perhaps more surprisingly, almost succeeded.
This episode was written by Willa Paskin. It was edited by Jenny Lawton. It was produced by Willa Paskin and Katie Shepherd, along with Evan Chung. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
You’ll hear from Sergio Zyman, Brian Lanahan, Robin Joannides Lanahan, Charlotte Moore, Peter Wegner, Todd Waterbury, Dustin Ness, and Matt Purrington.
Special thanks to David Cowles, Art Chantry, Seth Godin, Jeff Beer, Gabriel Roth, Mark Hensley for all the OK Soda commercials and Mark Pendergrast, whose book For God, Country, & Coca-Cola was indispensable.
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today.
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Decoder Ring: The Gen X Soda That Was Just "OK"

Hosted by Christina Cauterucci. Coming in May 2024.
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Decoder Ring: Who Owns the Tooth Fairy?

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