Decentralized Voices

DeFi Product Manager’s Playbook: Crucial Metrics, UX, and Community Growth


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What's the hardest part of building crypto products and how to develop a product combining organic growth and paid incentives?

Daria welcomes Vadym Nesterenko — a DeFi researcher, product manager, startup investor, and a great person she has known since 2018, back when web3 was simply called crypto.

In this episode, we discuss product management playbook for DeFi, the cold-start problem in startups, and the benefits of building for long-term value vs chasing hype.

You’ll learn:

🔸 The hardest part of building crypto products

🔸 Product metrics in DeFi

🔸 Organic growth vs. Heavy incentives

🔸 The best way to get started an onchain product

🔸 Why product managers less visible in public

Enjoy this episode, and don't forget to like and share it with your friends!

❤️‍🔥 Guest: Vadym Nesterenko, DeFi Researcher, Product Manager, Investor

X: https://x.com/vadymnx

Website: https://vadymn.com

🎙️ Host: Daria Volkova

X: https://x.com/dariastrategy

Farcaster: https://farcaster.xyz/dariastrategy

Podcast website: https://decentralizedvoices.xyz

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Decentralized VoicesBy Daria Volkova