This episode of DEI Matters takes a deep dive into the pivotal topic of gender and gender identity in market research. Our guests, Jessica Broome and Hannah Kaplan from Southpaw Insights, bring their expertise and unique perspectives to an insightful discussion on the critical role Diversity, Equity, and Inclusion (DEI) plays in shaping organizational practices and research methodologies.

Drawing from their experiences, Jessica and Hannah explore the importance of adopting inclusive and representative approaches in the insights industry. They share actionable strategies for integrating DEI principles into research design and execution, ensuring that organizations not only meet the needs of diverse communities but also achieve better outcomes through genuine representation.

Join us for this engaging conversation as we uncover how embracing DEI in market research can drive positive change for businesses and the communities they serve.

June 28, 2023