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Demand and Desire: Brands and Sponsorship - at the Brazilian Grand Prix
Welcome back to Demand and Desire, the Art and Science behind Brands, with Jez Frampton (CEO of Interbrand).
In this edition Frampton journeys to the Brazilian Grand Prix, to delve into the relationship between brands and sponsorship.
Sports sponsorship can associate your brand with the aesthetics of winning, with heroic brand ambassadors, and - in the case of F1™ - with notions of ‘premium’ and ‘performance’. But will you get value for money?
View all episodes
By Interbrand: Demand and DesireWelcome back to Demand and Desire, the Art and Science behind Brands, with Jez Frampton (CEO of Interbrand).
In this edition Frampton journeys to the Brazilian Grand Prix, to delve into the relationship between brands and sponsorship.
Sports sponsorship can associate your brand with the aesthetics of winning, with heroic brand ambassadors, and - in the case of F1™ - with notions of ‘premium’ and ‘performance’. But will you get value for money?