What’s the difference between a $5 mug and a $15 mug? Generally, it’s all about the branding and packaging. Today Miriam Brafman, founder and CEO of Packlane.com, joins the show to give us a crash course on custom packaging and how it impacts customer experience. Listen in as she explains how her company customizes packaging for ecommerce sellers and how you can get started on improving your own packaging. You can find show notes and more information by clicking here: https://bit.ly/2pOMBBq  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Designing Custom Packaging for Your Products

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further.  Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief.  Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Management

Curious about the intersection of passion and business in the digital age? In this episode, I sit down with Brian Goulet, the co-founder of The Goulet Pen Co., who has turned a deep appreciation for the art of fountain pens into a successful online business. We’re breaking down how a blend of passion, dedication, and savvy business tactics can lead to remarkable success in eCommerce. Listen in as Brian shares his journey through the challenges and victories of launching his company with scarce resources amid a financial crisis, and how a commitment to gradual growth, strategic patience, and organic development shaped their path to success. We also discuss the crucial role of maintaining a unique brand identity, the benefits of forming exclusive supplier partnerships, and the effectiveness of YouTube as a sales channel, despite platform changes. You can find show notes and more information by clicking here: https://tinyurl.com/mw4e7jwh  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Taking a Slower, Debt-Free Approach to Growth

Are you navigating the choppy waters of entrepreneurship while trying to maintain your health? In this episode, I'm joined by Dr. Alexis Shields, and we're looking at the silent signals your body sends about sleep, nutrition, and lifestyle choices that directly impact your energy, focus, and longevity. Listen in as we dive into my own personal health expedition, reveal unexpected navigational aids like salt and vitamin D, and highlight the supplements that are the lifeboats for sustaining health and enhancing productivity. We also discuss how understanding and acting on biomarkers can be the game-changer for a healthier life and a more successful entrepreneurial journey. You can find show notes and more information by clicking here: https://bit.ly/43NVRol Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Using Advanced Blood Testing to Optimize Mental and Physical Health

Are you struggling to scale your eCommerce business in a market that feels more like a battleground with every passing day? Today on the show, I’m joined by Leo Caracas, Partner at Jump Ventures and Managing Director & Co-Founder at GoCase.com. Leo shares his profound insights gleaned from coaching nearly 100 different stores, offering a unique perspective on the pivotal moves necessary for scaling an eCommerce business in today’s competitive market. Discover Leo's expert strategies on optimizing profit margins, the importance of a commercial calendar, and the role of product-market fit in achieving business success. We also discuss how to leverage AI for content creation and the significant impact of pricing and bundling on your business's bottom line. You can find show notes and more information by clicking here: https://bit.ly/3vkqEwh Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

How To Optimize Your P&L for 20%+ Profit Margins

Curious about the groundbreaking strategies and insights unveiled at this year's ECF Live event? In this episode, I’m joined by Bill D'Alessandro, a seasoned entrepreneur and CEO of Elements Brands, and we’re diving into the highlights and takeaways from our 2024 event, including the pivotal role of cash flow, the impact of social media platforms, and the importance of embracing long-term strategies over quick exits. Tune in as we explore the insights from ECF Live, diving into the art of building a business that balances personal cash flow with increasing its market value (and why it’s important to increase these simultaneously). We'll also dissect TikTok's influence on eCommerce, examining everything from looming bans to its untapped potential for boosting sales, and highlight the crucial role of authentic messaging and branding in paid media strategies.  You can find show notes and more information by clicking here: https://bit.ly/3ITzoMZ Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

The 9 Big Ideas & Trends We Couldn’t Stop Thinking About from ECF Live 2024

Feeling overwhelmed by the constant flood of content online? In this episode, I’m joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of the content marketing world to look at the challenges and opportunities for businesses online. Listen in as Tracey shares her insights on the evolving landscape of content marketing, from the resurgence of webinars to the power of authenticity in building customer engagement. You'll learn how traditional SEO tactics are adapting to new digital norms, strategies for avoiding burnout while staying creative, and why you might not be seeing the same impact with your SEO today. You can find show notes and more information by clicking here: https://bit.ly/4ca5gul Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Designing Custom Packaging for Your Products

Download our free app to listen on your phone