Digital transformation isn’t just about upgrading technology, it’s about designing for people. Kyler Cheatham speaks with Pradnya and Nic from Extensia, a Merkle company, about what experience-centric transformation really means and why human emotion, not software functionality, should drive design decisions. They discuss how user delight can define success and why a transformation that ignores experience will always fall short.

Watch the full episode here: https://youtube.com/live/FFDHnUMMibY 

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