How many companies really get to know their customers before launching a product? A lot of businesses would say they do. But design thinkers disagree.

Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Find us on Twitter @1A.

Designing Our World: When The Customer Actually Comes First

Listening to the news can feel like a journey. But 1A guides you beyond the headlines – and cuts through the noise. Let's get to the heart of the story, together – on 1A.

Support NPR and get your news sponsor-free with 1A+. Learn more at plus.npr.org/the1a


News

Imagine you're at a dinner party and the conversation turns to the latest news. Everyone has a different opinion. People begin raising their voices.

You notice the person beside you isn't talking, they're just watching. They turn to you and make a joke and you immediately relax. You hadn't even realized how tense you were. 

They then ask what you think about the news. When you respond, they're attentive. When they look at you, you feel seen. They ask you another question and another. Before you know it, an hour has passed, and the arguing has died down around you.

Your dinner party partner is what journalist Charles Duhigg calls a supercommunicator. In his new book, "Supercommunicators: How to Unlock the Secret Language of Connection," by the same name, he explores what makes conversations work and how we can all be better at them.

Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

Best Of: How To Become A Supercommunicator

We've never been here before. A former president is being tried in criminal court while he's running for reelection.

Donald Trump faces four separate indictments. And only one of them will go to trial before November. That's a case that got underway yesterday in a Manhattan courtroom with jury selection. Trump is charged with falsifying business documents ahead of the 2016 election to cover up payments he made to adult film star Stormy Daniels.

We discuss what the treatment of a former president reveal about our legal system more broadly, and what sets the case in New York apart.

Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

What Donald Trump's Indictments Mean For The Election And Our Legal System

Almost two years ago, The Supreme Court ruled in the Dobbs case, overturning Roe v. Wade and declaring that access to abortion is not protected in the United States Constitution.

A lot has happened in the time since then.  

Nationwide, citizens are arguing in the courts, legislatures, and ballot boxes over whether abortion should be banned, and if so, under what circumstances.

For this week's installment of our weekly politics series, "If You Can Keep It," we take a closer look at abortion and politics. 

Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

'If You Can Keep It': The Legacy Of Roe V. Wade In The 2024 Election

The Arizona Supreme Court handed down a landmark abortion ruling this week, invoking an 1864 law that forbids abortions except to save a mother's life, and punishes providers with prison time should they choose to facilitate the procedure.

In other judicial news, an appeals court judge has rejected former President Donald Trump's effort to delay his hush money trial as he appeals a gag order.

Also from the courts, the parents of a Michigan school shooter were sentenced to 10 to 15 years in prison for involuntary manslaughter.

In global news, Joe Biden has spoken out about Israeli Prime Minister Benjamin Netanyahu's actions in his campaign against Hamas in Gaza.

Biden also spent time this week with Japanese officials, promising a new era of strategic coordination this week alongside Japanese Prime Minister Fumio Kishida.

And after eight years of deadlock, the European Union passed a new asylum and migration pact.

Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

The News Roundup For April 12, 2024

What do you remember about being in your twenties? Maybe it was the best time of your life. Maybe it brought challenges that you had to learn to overcome as you entered adulthood.

And if you're in your twenties now, life probably looks a lot different for you than it did for your parents. 

Meg Jay is a psychologist and author. In her new book, "The Twentysomething Treatment: A Revolutionary Remedy for an Uncertain Age," she explores the way our twenties set up the rest of our lives, and how the uncertainties that come with entering adulthood affect our brain.

We sit down with her to talk about growing up, becoming an adult, and how our twenties stay with us all our lives.

Want to support 1A? Give to your local public radio station and subscribe to this podcast. Have questions? Connect with us. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

Designing Our World: When The Customer Actually Comes First

Download our free app to listen on your phone