Join hosts Selim and Chris in this episode with design expert Christine Tierney on the intricacies of balancing aesthetics and purpose in design and messaging.

Hear Christine's philosophy on prioritizing function over mere prettiness. Learn the importance of understanding audience needs when crafting design and communication.

Discover strategies for navigating stakeholder expectations and achieving clarity in messaging through minimalism. Appreciate the role of website functionality in building trust and credibility.

Gain insights on blending technical depth and simplicity when speaking to industry audiences. Get practical tips like the "grunt test" and the power of clear calls to action.

This episode is an invaluable resource for marketers and designers seeking to master the art and science of strategic design and messaging. Learn to craft experiences that are aesthetically appealing yet driven by audience understanding and functional purpose.

Thank you again to our guest Christine Tierney, with over 15 years of digital marketing experience and an MBA from St. Thomas University, helping small business owners develop intentional marketing strategies tailored to their specific business goals. As both a Certified Storybrand Coach and a Certified Business Made Simple Coach, she guides entrepreneurs on how to clarify their brand messaging in a way that truly resonates with their ideal customers and provides them with the systems and strategies to build a rock-solid foundation for long term success.

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