In today's world, social media is key to securing commissions and press trips, both in terms of number of followers and in active engagement. This podcast is an introduction to the topic with a lively panel discussion on the key issues and considerations for building your network, catching people's attention and developing a strong following.

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In conversation with Meera Dattani (Journalist & Executive Editor at Adventure.com) and Emma Gregg (Travel Journalist, Editor, Author & Photographer), Ash Bhardwaj (Author of Why We Travel, Film-maker and Storyteller) discuss what makes a good sustainable story in this day and age, angles that shouldn’t be overlooked, how greenwashing is problematic, and what a good travel writer’s pitch with sustainability at its core should look like. 
This episode was recorded live at the British Guild of Travel Writers' Better World Symposium, in partnership with Destination Canada and hosted by Hyatt Place London City East. Find further details of the event and 2025's edition at bgtw.org/better-world. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960. Introduction by Daniel James Clarke, BGTW Sustainability Lead and Symposium Organiser.

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In conversation with Holly Tuppen (Travel Writer & Sustainability Expert) and Diana Jarvis (Travel Photographer and since appointed Sustainability Editor at Wanderlust), Claire Martin (Overland-Specialising Travel Blogger at clairesfootsteps.com) discusses how, with the rise in no-fly travel and especially train interest by the public and publications, travel writers can turn their overland, sustainable journeys into award-winning features and compelling narratives. Practical tips include publications to pitch and gaining support, and a brief introduction of flight-free specialising Byway Travel with Sonya Barber.
This episode was recorded live at the British Guild of Travel Writers' Better World Symposium, sponsored by Destination Canada and hosted by Hyatt Place London City East. Find further details of the event and 2025's edition at bgtw.org/better-world. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960.

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In conversation with Elisa L. Iannacone (Cinematographer, Artist, Canon Ambassador, and Award-Winning Photographer) and Alex Outhwaite (Travel Television Presenter & Journalist), Chis Coe (BGTW Chair and founder of TPOTY: Travel Photographer of the Year) discuss how travel writers, photographers, and presenters can ensure their reporting, especially visually, respects the people and destinations we visit while sharing tips on best practices from both a technical and storytelling perspective.
This episode was recorded live at the British Guild of Travel Writers' Better World Symposium, in partnership with Destination Canada and hosted by Hyatt Place London City East. Find further details of the event and 2025's edition at bgtw.org/better-world. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960. Introduction by Daniel James Clarke, BGTW Sustainability Lead and Symposium Organiser.

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In conversation with Nim Singh (Media and PR Manager, Destination Canada) and Sandra Ishmael (Director UK, NBTC Netherlands Board of Tourism & Conventions), Mark Bibby Jackson (of travelbeginsat40.com) discusses how DMOs are changing their ways of working in the face of overtourism, natural disasters, and community cries for a more mindful marketing approach. How does this impact travel writers and the travel media directly with changes to press trip support and budgets, and what should we be more mindful of when writing about destinations. 
This episode was recorded live at the British Guild of Travel Writers' Better World Symposium, in partnership with Destination Canada and hosted by Hyatt Place London City East. Find further details of the event and 2025's edition at bgtw.org/better-world. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960. Introduction by Daniel James Clarke, BGTW Sustainability Lead and Symposium Organiser.

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In conversation with Juliane Caillouette Noble (Managing Director, The Sustainable Restaurant Association) and Michael Mason-Shaw (Hospitality ESG Specialist and Regional Director of Operations Cycas Hospitality Industry), Alicia Sheber (Travel & Hospitality Writer at read-thread.com) discusses the questions travel writers should ask of restaurants and hotels to cut through the accreditation and marketing terms and avoid accidental greenwashing in our coverage. Due to a fire alarm on the day, part of this live recording is missing. 
This episode was recorded live at the British Guild of Travel Writers' Better World Symposium, in partnership with Destination Canada and hosted by Hyatt Place London City East. Find further details of the event and 2025's edition at bgtw.org/better-world. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960. Introduction by Daniel James Clarke, BGTW Sustainability Lead and Symposium Organiser.

Hosted on Acast. See acast.com/privacy for more information.