InsTech - insurance & innovation with Matthew Grant & Robin Merttens

Devin Chawda: Co-founder & CEO, ARMD: Embedded insurance - the next frontier for a serial entrepreneur (177)


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Embedded insurance was one of the hot topics of 2021, with a growing number of successful propositions emerging that target potential customers with insurance at the point of purchase.


ARMD is one of a crop of new companies putting embedded insurance into action. It offers theft and damage insurance to UK tradespeople purchasing tools through its online shop and supplies IoT sensors to help protect their vehicles. 

Co-founder and CEO Devin Chawda joins Matthew to discuss how the technology works, why customers like embedded insurance, and the challenge of building a business and raising funds during Covid-19 lockdowns.

Talking points include:

  • Market research and identifying pain points
  • Aligning e-commerce and embedded insurance products
  • Using app technology to expedite digital claims
  • Gathering new data to assess risk and pricing
  • Raising funds via crowdsourcing
  • To learn more about what embedded insurance means in practice and the potential opportunities, download our 'Insurance: to Embed, or not to Embed' report. 

    If you like what you're hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn

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    Continuing Professional Development - Learning Objectives

    InsTech London is accredited by The Chartered Insurance Institute (CII). By listening to any InsTech London podcast or reading the accompanying transcript, you can claim up to 0.5 hours towards the CII member CPD scheme.

    The Learning Objectives for this podcast are:

    • Summarise the benefits of aligning e-commerce and embedded insurance products to enhance overall customer experience
  • List some of the technological developments allowing better claims experience for embedded insurance products
  • Identify key impacts of the pandemic on the growth of new insurance businesses
  • If your organisation is a member of InsTech London and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 177 page of the InsTech London website or email [email protected] to let us know you have listened to this podcast.

    To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.

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