04.26.2016 - By PwC Chair in Digital Economy
Today's competitive business advantage is accurate identification and acceleration of ideas for growth. Indeed the skill of idea generation, validating and scaling are as essential for business success as they are for individuals as we transform to the new economy.
Is there a proven formula? Who should be involved? What outcomes are to be expected? Monica Bradley discusses 'The Sprint' with QUT Professor Marek Kowalkiewicz and Ben Sorensen, PwC Innovation Hub who have run numerous sprints with corporate and government clients seeking to identify, validate and scale new value creation ideas.