Professors Michael Rosemann and Marek Kowalkiewicz explore the various facets of disruptive innovation.

A revenue resilience assessment is proposed as a way to identify those revenue streams in danger of being disrupted. Early identification of disruptive trends reduces latency and increases the window for self disruption.

Catalyzing ideas and a well designed innovation system allow proactive disruption putting organisation into the driver seat. Revenue analysts, corporate disruptors and stand up ideators are emerging jobs in this area.