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In this episode of Digital Tourism Insights, host Pat Strader discusses industry trends and emerging marketing technologies. 

Topics include the benefits of the Fediverse, a decentralized network of social media platforms linked by ActivityPub, for targeted marketing campaigns and the appeal of its platforms such as Mastodon, PeerTube and PixelFed. 

Strader also highlights Meta's response to in-app purchase rules, increasing advertising costs, and the role of content-boosting via web platforms. 

Engaging audiences through platforms like TikTok, as demonstrated by the Black Country Living Museum in the UK, is spotlighted as an effective approach in modern tourism marketing. 

Lastly, Reddit's potential as a trusted platform for personalized marketing recommendations and an authentic way to connect with potential customers is explored.

00:12 Introduction to Digital Tourism Insights

00:44 Exploring the Fediverse: A New Frontier for Marketers

03:20 Getting Started with the Fediverse

https://jointhefediverse.net/learn/?lang=en-us

https://www.theverge.com/24063290/fediverse-explained-activitypub-social-media-open-protocol

https://github.com/emilebosch/awesome-fediverse

https://opensource.com/article/23/3/tour-the-fediverse

https://fediverse.party

https://thehustle.co/the-fediverse-explained/amp/

https://fedi.tips/what-is-mastodon-what-is-the-fediverse/

https://usa.kaspersky.com/blog/what-is-fediverse/28938/

https://gist.github.com/joepie91/f924e846c24ec7ed82d6d554a7e7c9a8

https://mashable.com/article/what-is-the-fediverse

06:03 Meta's Response to Apple Tax: Implications for Advertisers

https://www.theverge.com/2024/2/15/24073228/meta-apple-tax-facebook-instagram-boosted-posts

https://www.wsj.com/tech/meta-steers-users-away-from-new-apple-fees-in-latest-spat-between-tech-giants-63c96090

https://searchengineland.com/meta-advertisers-avoid-apple-service-charge-437569

08:43 TikTok's Role in Reviving Travel Interests: Lessons from the Black Country Living Museum

https://www.museumnext.com/article/how-black-country-living-museum-became-a-tiktok-sensation/

https://bclm.com/visit/

https://www.theguardian.com/culture/2021/jul/05/black-country-living-museum-tiktok-viral-john-homer