Ditching Hourly

Ditching Hourly episodes:

• 04.09.2024

  Corey Quinn - The Benefits of Selling to Anyone, Not Everyone

  Corey Quinn joined me on Ditching Hourly to discuss his excellent new book, “Anyone, Not Everyone.” In it, Corey shares insights on deep specialization, selecting a target vertical market, and using gifts like cookies to transform outbound marketing.  Corey's Links:Anyone,...

  
• 03.26.2024

  Why Niching Down Isn't Boring with Geraldine Carter

  Geraldine Carter and I swapped interviews about why niching down doesn't lead to boredom.  Geraldine's Links:Geraldine's websiteGeraldine's newsletterGeraldine's podcast

  
• 03.19.2024

  JS on SuiteScript Stories with Tim Dietrich and Eric Grubaugh

  Tim Dietrich and Eric Grubaugh invited me to join them on SuiteScript Stories to talk about the pros and cons of a platform specialization, the paradox of positioning, and, of course, the horrors of hourly billing. Tim and Eric...

  
• 01.30.2024

  Joe Quadara - From Fighting Fires to Lighting the Way: How Expertise Creates Leverage in Consulting

  Indie game consultant Joe Quadara (aka Joe Q) joined me on Ditching Hourly to share his journey from putting out fires for indie game studios to advising them to accurately scope and fund their projects. Joe's Links:Joe's website: RecurverJoe on...

  
• 01.10.2024

  Bryan Strawser - Breaking Seven Figures For The First Time

  Bryghtpath CEO and Ditcherville lifetime resident Bryan Strawser joined me on Ditching Hourly to share the secrets behind his huge business wins in 2023. Bryan's Links:Website: https://bryghtpath.com/YouTube: https://www.youtube.com/c/BryghtpathPodcast: https://bryghtpath.com/resources/managing-uncertainty-podcast/LinkedIn: https://www.linkedin.com/in/bryanstrawser/Summary (ai generated): In this episode of Ditching Hourly, Jonathan...

  
• 12.05.2023

  The Real Reason You Started A Business

  The Real Reason You Started A Business You started a business to help people - and you do help people! - but let’s be honest... you could help people as an employee working for someone else. The real reason you...

  
• 11.14.2023

  Jonathan on Everyone Hates Marketers with Louis Grenier

  The handsome and talented Louis Grenier had me on Everyone Hates Marketers to go behind the scenes on how I run my business. Much to my delight (and true to form), he asked very specific and pointed questions so we...

  
• 10.24.2023

  Alexander Lapa - The Non-Profit Salesforce Guy

  Alexander Lapa joined me on ditching Hourly for a tour-de-force journey through the paths available to tech folks operating with a post-hourly mentality. Talking Points:Setting fixed prices and sticking to them can result in profitable client relationships.Specializing in a...

  
• 09.19.2023

  Rod Aparicio - The Myth of Personal Brand

  Fellow daily emailer and No-BS marketer Rod Aparicio joined me on Ditching Hourly to bust the myth of personal branding. Rod’s LinksTwitter ProfileEmail ListAI Summary In this episode, Jonathan Stark and guest Rod Aparicio discuss the concept of personal brand...

  
• 09.12.2023

  Zach Stevens - Going from Zero to $36k MRR with a Product-Marketing-as-a-Service Subscription Business

  Graphic designer, product marketer, and co-founder of Conversion Factory, Zach Stevens, joined me on Ditching Hourly to explain how he and his co-founders went from zero to more than $36k MRR in one month with a productized subscription business that...

  
• 08.22.2023

  David Shriner-Cahn - Helping Corporate Refugees Start, Run, and Grow Their Own Businesses

  David Shriner-Cahn of Smashing the Plateau joined me on Ditching Hourly to talk about how longtime corporate execs can increase the odds of going out on their own successfully.  Key PointsTaking the leap into entrepreneurship can be daunting, but with...

  
• 08.17.2023

  Luke Willis - $39k Launch

  Our resident crypto/web3 expert and longtime friend of the show, Luke Willis, re-joined me on Ditching Hourly to talk about how having a weekly podcast and daily mailing list contributed to a product launch that generated $39k in 24 hours. ...

  
• 08.16.2023

  Coaching Call with Data Engineer Denis Gontcharov

  Denis Gontcharov joined me on Ditching Hourly for a coaching call to help brainstorm a positioning statement for his data consulting business targeting the aluminum industry.

  
• 08.15.2023

  John Grant - Streamlining Delivery Workflows for Lawyers

  The Agile Attorney, John Grant, joined me on Ditching Hourly to share how he helps his clients transition from inefficient workflows, WAY too much work, and low margins, to efficient workflows, a comfortable amount of work, and higher profits. Key...

  
• 08.01.2023

  James Williams - Fractional CTO Masterclass

  James Williams of Cofebe.com joined me on Ditching Hourly to give what amounted to a masterclass on how to avoid failure and delight clients as a fractional CTO. “The chance of failure increases proportionally with you accepting what the client...

  
• 07.27.2023

  Michael Zipursky - Selling Consulting Into Large Organizations in 2023

  Guest Bio Michael Zipursky – Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia, and the Middle East in over 30 industries, from service providers to billion-dollar multi-national corporations, including Panasonic, Dow Jones, Financial...

  
• 07.18.2023

  Ron Baker - Time’s Up!

  Pricing legend Ron Baker joined me again (for a record-setting fourth appearance!) on Ditching Hourly to talk about the nuances of the subscription model for service business. Talking Points Subscription pricing is becoming increasingly prevalent, with the subscription economy projected...

  
• 06.20.2023

  Ryan Golgosky - Productized Subscription Model for Web Design

  180Sites.com founder Ryan Golgosky joined me on Ditching Hourly to explain in detail how his web design company manages to add and service more than 30 new clients per month! Ryan’s Links:180sites.com

  
• 06.13.2023

  The Song Of Significance with Seth Godin (TBOA #285)

  Cross-post from The Business of Authority: Seth Godin joins us again, this time to answer the core question in his brand-new book “The Song of Significance”: What does it take to do work that matters? Talking Points Why right...

  
• 06.06.2023

  Denis Čahuk - Building Autonomous Engineering Teams

  Denis Čahuk (aka “Coach Denis”) joined me on Ditching Hourly to share his experiences as an engineering team coach in the tech industry.  He discusses his coaching approach of on-the-job training, or just-in-time training, and his focus on helping tech...

  
• 05.30.2023

  Geraldine Carter - Finding Your Niche: Tackling Objections and Getting Traction

  Longtime friend-of-the-show and “three-peat” guest Geraldine Carter returns to go deep on the trials, tribulations, and benefits of niching down on a target market. Talking PointsGoing all in and telling everyone where you’re headed is key to getting tractionIf starting...

  
• 05.23.2023

  Dr. J.J. Peterson - Building A Business Beyond Hourly Billing

  Dr. JJ Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can't build a business on hourly billing.” JJ emphasizes the importance of value pricing and project-based billing for delivering results and customer satisfaction. He...

  
• 05.16.2023

  Denis Čahuk - Find Out What’s Valuable And Then Do Nothing Else

  Tech trainer and coach Denis Čahuk joined me on Ditching Hourly to explain how he doubled his income by selling his value instead of selling his CV. Denis’ links:https://www.linkedin.com/in/deniscahuk/https://craftingtechteams.substack.com/https://www.youtube.com/@technologistpodcastAdditional notes from https://www.podcastshownotes.ai/ Key PointsProductized services are key in creating an...

  
• 05.09.2023

  Luke Willis - Taxes, Inflation, and the Psychology of Currency

  Our resident crypto expert and longtime friend of the show, Luke Willis, joined me on Ditching Hourly to explore the psychology and mechanics of inflation. Links mentioned in the episode Luke’s Websites:https://lukewillis.com/https://thekoinpress.com/Milton Friedman Speaks: Money and Inflationhttps://www.youtube.com/watch?v=B_nGEj8wIP0

  
• 05.02.2023

  James Turner - Selling Credits Instead of Hours

  James Turner, partner at SNAP Copy, joined me on Ditching Hourly to explain the nuances and benefits of selling copywriting services by the credit, not by the hour or the word. About James James E. Turner is a marketing...

  
• 04.25.2023

  Nick Loper of Side Hustle Nation - How to Monetize a Content-First Business

  Nick Loper of Side Hustle Nation joined me on Ditching Hourly to talk about how he grew his mailing list and podcast audiences to 100k+ each and how he got started making money without offering high-ticket services. Side Hustle Nation The Side...

  
• 04.18.2023

  Floyd May - Pricing Software Development Based On Shares, Not Hours

  Canyon Trail founder Floyd May joined me on Ditching Hourly to describe his “shares” pricing model for software development. Floyd’s Links:https://canyon-trail.com/https://www.linkedin.com/in/floyd-may/

  
• 04.11.2023

  Tim Burris - From Annual Salary to Hourly Billing to Fixed Pricing

  Longtime software developer Tim Burris joined me on Ditching Hourly to talk about his transition from annual salary to hourly billing to fixed pricing and the positive effects the transition had on his day-to-day. Pretty good AI summary: In this...

  
• 03.29.2023

  Steve Folland - The Freelance Journey

  Steve Folland, creator of the Being Freelance podcast and Doing it for the Kids podcast, joined me on Ditching Hourly to chat about his journey into freelancing, organic business growth, and tips for getting into the business mindset. Chapters: (0:00:00)...

  
• 03.28.2023

  Alain Chautard - Four Ways To Monetize Technical Expertise

  Angular expert Alain Chautard joined me on Ditching Hourly to share the novel ways he escaped the trap of trading time for money by packaging and pricing his platform expertise. Alain's Bio Alain is a Google Developer Expert in Web...

  
• 03.21.2023

  Coaching Call with ex-Googler Kartick Vaddadi

  Ex-Googler Kartick Vaddadi joined me on Ditching Hourly to brainstorm which of his offerings might be most compelling and to find ways to increase the number of leads flowing into his business. Kartick’s LinksWebsite: https://kartick.orgYouTube: https://www.youtube.com/@ConsultingCTO

  
• 03.14.2023

  Ditching Hourly Fireside Chat with Ed Gandia and Jonathan Stark

  This week I am joined by Ed Gandia. Ed is the co-author of The Wealthy Freelancer, the host of the High-Income Business Writing podcast, and a coach to ambitious writers and copywriters who want to earn more in less time...

  
• 03.07.2023

  Mitch Kowalski - Helping Law Firms Ditch Hourly Billing

  Legal operations advisor and law professor Mitch Kowalski joined me on Ditching Hourly to talk about innovation in the legal profession, including alternatives to hourly billing. Talking PointsThe history of hourly billing in the legal professionTransparency in pricing (and why...

  
• 03.06.2023

  The Pricing Seminar v11

  Are you ready to start getting paid what you’re worth? The Pricing Seminar is back for its 11th session, and registration is open now. Enroll Now » I hope to see you there! ---- Do you have questions about how to...

  
• 02.28.2023

  Sew Heidi - The Business of Fashion Design

  Sew Heidi is a business coach and educator who helps freelance fashion designers build better businesses. She joined me on Ditching Hourly to compare notes on the similarities and differences between freelancing in fashion vs. freelancing in software. Spoiler alert:...

  
• 02.14.2023

  Jason Lengstorf - Learning Together Online As A Full-Time Job

  Jason Lengstorf joined me on Ditching Hourly to talk about the novel way he's using his generalist web skills to create value, have fun, and make a living. Jason's Bio: Jason Lengstorf is the host of Learn With Jason, a...

  
• 02.07.2023

  Junaid Ahmed - From UX Designer to Home Studio Architect

  Home studio architect and author Junaid Ahmed joined me on Ditching Hourly to talk about why it's important to look and sound your best on camera, how to level up your home studio without spending a lot of time or...

  
• 01.31.2023

  Jeff Doolittle - From Web Dev To Software Architect

  Jeff Doolittle is a software architect, transformational leader, and se-radio.net host who’s on a mission to make good software professionals great. Jeff joined me on Ditching Hourly to talk about his journey from a web dev working for free pizza...

  
• 01.24.2023

  Reuven Lerner - Building A Software Training Business In 2023

  In-demand Python teacher Reuven Lerner joined me on Ditching Hourly to talk about building a software training business in 2023.

  
• 01.10.2023

  Brandon Reed - Instant Success With Fixed Price Options

  Landscape architect Brandon Reed joined me on Ditching Hourly to discuss how ditching hourly billing, offering fixed price options, and niching down transformed his firm.

  
• 12.20.2022

  Erica Goode, CPA - Inflation, Recession, Cash flow, and Taxes

  CPA Erica Goode joined me on Ditching Hourly to talk about how coaches and consultants should think about inflation, recession, cash flow, and taxes.

  
• 12.06.2022

  Mitch Herrema - High Ticket Productized Services

  Mitch Herrema of Bulb Digital joined me on Ditching Hourly to talk about his experience selling high-ticket productized services.

  
• 11.29.2022

  Erin Balsa - From “Hit or Miss” Proposals to a 100% Close Rate

  Erin Balsa of Haus of Bold joined me on Ditching Hourly to talk about the dramatic success she experienced once switching to my 5-page proposal template.

  
• 11.22.2022

  Coaching Call with Vikram Shetty

  Vikram Shetty of 73bit.com joined me on Ditching Hourly for a coaching call to help clarify the difference between the end user, target market, and ideal buyer for his sustainability benchmarking SaaS product.

  
• 11.15.2022

  John Strohmeyer - Packaging And Selling Legal Services On A Fixed-Fee Basis

  Proprietor of Strohmeyer Law, John Strohmeyer, joined me on Ditching Hourly to talk about why he left a big hourly law firm to start his own practice and how he packages and sells fixed-fee legal services to avoid trading time...

  
• 10.18.2022

  Geraldine Carter - Providing More Value Faster

  The CPA Savior, Geraldine Carter, joined me on Ditching Hourly to talk about her journey from custom coaching to productized services and how it opened up a path to seven figures for her solo business.

  
• 10.11.2022

  Coaching Call with QA Consultant Preshant Bellad

  QA Consultant Preshant Bellad joined me on Ditching Hourly to discuss value pricing for monthly QA services.

  
• 10.04.2022

  Reuben Swartz - Anti-CRM For People Who Hate Selling

  Founder of Mimiran, Reuben Swartz, joined me on Ditching Hourly to talk about the unique client relationship management needs of solo consultants and shared the novel approaches he took when building his “anti-CRM”.

  
• 09.27.2022

  Paul Swail - Getting Paid To Uncover Value With Roadmapping Engagements

  Serverless expert Paul Swail joined me on Ditching Hourly to share how he uses paid diagnostic engagements to help land large projects without the pressure of conducting a single sales interview.

  
• 09.20.2022

  Dr. Jason Troyer - Bootstrapping from Academia to Authority

  Dr. Jason Troyer joined me on Ditching Hourly to share the details of his journey from tenured academic to authority entrepreneur.