In this super-sized, deep-dive style episode we're talking about everything a new product marketer needs to know about messaging. 

Jodi Innerfield, Senior Director of Product Marketing at Salesforce joins us to answer questions like: 

• What is a checklist of things that PMMs should do before embarking on a messaging exercise? 
• What are some common mistakes that you can make when creating messaging? 
• How do you create a unified message that appeals to the different buyers you may find in the same buying process?
• What are different ways that you can validate if messaging is working and measure its success?

Follow Jodi on LinkedIn: https://www.linkedin.com/in/jinnerfield/
Connect with Maggie on LinkedIn: https://www.linkedin.com/in/maggieebean/