At a very young age, Sigrun has always ask herself about what she will become when she grow up. Although having a supportive parents, growing up in a small community and not having role models to look up to somewhat gave her the idea that big dreams are almost impossible to achieve, specially for women. Then her greatest inspiration came, when the first female president of the world was elected. Then she knew, she can do great things too.

 

Being adamant about having dreams that should be materialized, Sigrun tried a lot of things. She fulfilled her dream of being a dressmaker, an architect, a CEO among other things. She had many degrees under her belt, which made her somewhat confused about what she really wanted to do in life. Then the reality hit her- she should identify her gifts and follow her passion. Now she’s one of the world’s leading business when it comes to mentorship and coaching.

 

In this episode, Sigrun drops massive values about turning your passion into profitable online business and about how to recession-proof your business. Both business-owners and those trying to build one will benefit hugely in this talk.

 

 

Here’s What You Missed

 

• How role models help strengthen your mindset
• Why making dreams come true is a decision everyone should make
• How to identify what your gifts are
• How to transition from corporate to the business world
• Tips on how to land your first clients and how to price yourself
• The formula on how to recession-proof your business

 

 

Knowledge Nuggets

 

While attending an evening dressmaking course , the 16-year old Sigrun noticed how her classmates, who are in their forties and fifties, talk about their dreams that had not come true because of their excuses. Sigrun was determined to be different. Now, having tried different paths, she finally unraveled the secret to achieving your dreams and how to win in it.

 

[9:03] Making a dream come true is a decision. Stop making excuses. If you want something, figure it out, find a way, find the money, find the time. Sometimes women use excuses such as having a child or being married. That should be your guiding light. Be their role model. Take the decision for your dream.

 

[10:58] Some entrepreneurs were born being one, some became one due to life changes. Some started business at a very young age and they were sure that it’s their path while others just find themselves in the business world because of some life changes. And that doesn’t matter. Everyone can be who they decide they will be. Specially in the trying times we are in, we can shift lanes, if we need be.

 

[15:36] You just got to start. How will you know that this is the business that you’d like? Don’t waste too much time thinking about it and if it will work. Just start, and test the water.

 

[17:14] If something comes super easy to you, that’s exactly what you should be doing. If something comes super easy to you and you're like asking yourself, seriously, people would pay me for doing this. That's exactly what you should be doing. That is your gift, your passion right there.

 

[19:27] Fast-track your business by looking for test clients. Supposed you realized coaching is for you, looking for test clients as your first clients will help you see if you like what you are doing. If you realized that you do, those clients can give you testimonials and a lot of experience to fast-track your business.

 

[23:02] To know your price, realize the value of working with you. At first, it will be difficult to determine what hourly rate you should charge your clients, but in time, you will understand that you are not charging per hour, you are charging for the value of the session.

 

[26:19] There are new opportunities created in a recession. Ask yourself, what am I willing to pay somebody now? There will be endless of things you are willing to pay somebody during this quarantine that maybe you can provide others with. If you feel what you are offering isn’t selling, shift your ideal client, or you might just need to shift your offers online or shift or messaging.

 

[30:36] We can all do more than what we think we can. Just take action, just take even a tiny step. Be that reading a book or finding a role model. The key is to keep moving.

 

 

 

Important Reads and Links

 

 

• Book: Good to Great by Kim Collins
• Sigrun Facebook
• Sigrun YouTube
• Sigrun Instagram

 

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At Dream Nation, we’re all about building dreams. We do that through podcasts that motivate, educate, and entertain our listeners with some of the best entrepreneurs from around the world to get you to the best tips to level up your game in business in life.

 

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