Do they need more choices or just the perception of choice?

When we’re trying to help our couples and customers make decisions, do they really need more choices, or just the perception that they have choices? That’s the paradox of choice. When we’re the customer, we want to know we have choices. However, when we see the myriad choices out there, we can’t decide. So, what do your customers need – more choices, or just to know that they have choices.

Listen to this new, 7-minute episode for some ideas on how to balance giving your customers choice and making it easy for them to choose you.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

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